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How Do I Register My Online Business?

If you’re here, you’ve probably already decided that registering your online business makes sense, or at least that it’s time to seriously look into it.

(Quick note: If you’re still wondering whether you even need to register your business yet, I break that down in detail in Do I Need to Register My Online Business, which is a good place to start before diving into this how-to article.)

I’m a lawyer for U.S. online business owners, and I also run my own online businesses, so this is something I help people navigate every day. My goal here is to explain what registration usually looks like for online businesses in the U.S., in plain English, without assuming you have a business or legal background.

It’s important to note that there isn’t one universal checklist that applies to everyone, but most online business owners follow a similar general path to register their business. This post will walk you through the most common steps most online businesses will need to take to register, so you know what typically happens and what each step is actually for.

And if you want all of this, plus a list of rest of the legal setup most online businesses need, pulled into one affordable, easy-to-use guide and checklist, check out Legit by Lunchtime.

Legal Disclaimer: This post is for educational purposes only and does not constitute legal advice. Read full disclaimers.

What “Registering” an Online Business Usually Involves

One thing to clear up right away. Registering an online business is not one single action.

When people talk about “registering” a business, they’re usually referring to a combination of steps that make the business official from a legal and administrative standpoint.

For many online businesses, registration usually involves some mix of:

  • Choosing a business structure
  • Registering with the state
  • Registering for taxes
  • Checking whether any local licenses are required

Not every business needs every step, and the order isn’t always identical. That’s normal.

What matters is understanding what each step does, so you can tell which ones apply to your business and when.

Step One: Decide How You Want Your Business Structured

This is usually the first real decision in the registration process.

Your business structure is how the law views your business. The most common options for online business owners are operating as a sole proprietor, forming a limited liability company (LLC), or, less commonly, forming a corporation or a partnership.

This choice affects things like whether your business is legally separate from you, how much personal risk you’re taking on, and how formal the business is from a legal standpoint.

Many online business owners choose an LLC because it creates a separate legal entity, but that doesn’t mean it’s the right or required choice for everyone. Some people start as sole proprietors and register later. Others form an LLC early for peace of mind.

The key point here is that this step is about structure and risk, not taxes or branding.

Step Two: Register Your Business With Your State

If you decide to form an LLC or corporation, this is the step most people mean when they say “registering your business.”

Registering with the state usually involves filing formation paperwork with your state’s business agency, often the Secretary of State or a similar office. Once approved, your business exists as a legal entity under state law.

The details matter here. Filing fees, processing times, and requirements vary by state, and approval usually needs to happen before you move on to things like opening a business bank account.

This step is what officially creates the business entity. Everything else builds on top of it.

If you decide an LLC makes sense for your business and you want help doing it correctly, my LLC Formation Kit walks you through the process step by step. It includes a clear formation guide, operating agreement templates, and a business asset assignment template so the business actually owns what it’s supposed to own. It’s designed for online business owners who want to set things up properly without guessing.

Step Three: Register Your Business Name (If Needed)

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This step only applies in some situations, but it’s a common one for online business owners.

If you’re operating under a name that’s different from your own legal name, or different from the legal name of your business entity, you may need to register that business name with your state or local government. This is often called a DBA, which stands for “doing business as,” or a fictitious name registration.

This is not the same thing as buying a domain name, grabbing a social media handle, or creating a brand. Those are marketing decisions. Business name registration is about letting the government know what name you’re operating under.

Some businesses need this step, others don’t. For example, if your LLC’s legal name matches the name you’re using publicly, you may not need a separate name registration. If they don’t match, you often do.

Name registration rules vary by state and sometimes by county, so this is one of those steps where the requirements really depend on where you’re located.

Step Four: Handle Tax Registration

Tax registration is a separate step from forming a business entity, and it applies to most online businesses whether or not they form an LLC, and it isn’t optional in most cases.

At the federal level, this often means making sure you’re set up properly for income tax reporting. Some businesses also obtain an Employer Identification Number (EIN) from the Internal Revenue Service (IRS), which is a federal tax ID used for things like banking, hiring, and working with certain payment processors.

At the state level, tax registration may include registering for things like sales tax or employer taxes, if those apply to your business. This can happen even if you’re operating as a sole proprietor. You do not need an LLC in order to register for taxes.

One important thing to understand here is that registering for taxes does not automatically mean you owe taxes. In many cases, it simply creates a reporting obligation. You may need to file returns even if the amount due is zero (that’s what I have to do in Illinois).

This is one of the steps people tend to overlook, especially early on. But for online businesses, tax registration isn’t optional if you’re bringing in money.

Step Five: Check for State and Local Business Licenses

This is one of the most commonly overlooked parts of registering an online business.

Whether you need a business license usually has very little to do with whether your business is online. Licenses are based on where you’re physically located and what kind of business activity you’re running.

Many cities and counties require some form of business license even if you work entirely online and even if you run the business from home.

For example, I run my online business in Chicago. Even though everything I do is online, the city still requires a small business license. That surprises a lot of online business owners, but it’s very common. The license isn’t about having a storefront. It’s about operating a business within the city.

This step is separate from forming an LLC and separate from tax registration. You can be fully registered with the state and still need a local license.

The takeaway here is simple. Don’t assume “online” means license-free. Local requirements are often triggered by where you’re based, not how your business operates.

So, How Do You Register Your Online Business

By now, you can probably see that “registering your online business” isn’t one single task. It’s a series of decisions and steps that help turn what you’re doing into an actual business, legally speaking.

For most online business owners, the process usually looks something like this. You decide how the business should be structured. You register with the state if you’re forming an entity. You handle tax registration. You check for any state or local licenses. The details vary, but the framework is fairly consistent.

The goal isn’t to rush or to check boxes blindly. It’s to understand what steps apply to your business and take them intentionally, in the right order, and at the right time.

Once you understand what registration actually involves, it stops feeling abstract and starts feeling manageable.

Want to Make Sure Your Entire Legal Foundation Is Set Up Correctly?

Registering your business is an important step, but it’s only one piece of your overall legal setup.

That’s where Legit by Lunchtime comes in.

It’s a guide and checklist I created to help you either form your business the right way from the start or audit an existing business to make sure nothing important has been missed. It walks you through the core legal areas most online businesses need to address, including business formation, taxes, banking, insurance, contracts, website legal policies, marketing compliance, and intellectual property.

Think of it as a legal tune-up checklist for your business. If you want a clear, practical way to sanity-check your entire legal foundation, not just registration, Legit by Lunchtime is built for exactly that. AND it’s currently $20 off!


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About The author:

Meredith Shippee is a peer-recognized attorney with 15 years of experience, including 12 years of practice at two of the largest law firms in the U.S. She is the founder of The Contract Edit, a legal platform offering contract templates and free, practical legal educational resources for coaches, course creators, consultants, and any other type of online business owner. Meredith’s goal is to help online entrepreneurs build legally strong, sustainable online businesses… without the law firm price tag.

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